Crisis Communications & Travel PR
“Do not let what you cannot do
interfere with what you can do.”
Crisis communications: it’s essential to have a plan in place and an experienced team to advise on media relations and PR during a crisis. For example, after years of upheaval, the global travel industry has cautiously watched crises related to Covid-19 move to the rearview mirror, as countries around the world have recovered their tourism business. Covid-19 delivered unprecedented challenges and long-lasting effects to all facets of the hospitality industry - it’s an example of why having a PR team in place is critical.
We help to manage reputations, communicate info that contributes to business recovery, promote re-openings and secure stories to keep travelers (and travel agents) informed about traveling safely.
Most importantly, we guide our clients to deal with crisis situations head-on, then jumpstart their road to travel recovery and develop responsible, creative and headline-generating PR strategies. Case studies available upon request.
Questions about managing a tourism or hospitality industry crisis? Contact us.