PR Services
“Facts tell, stories sell.”
The formula at JMCPR is a successful mix of decades of experience, staying on the cusp of media and travel trends, plus a “wow factor” when it comes to creativity — and a highly relationship-driven approach. This applies to both clients and media. Yes, we get our clients on TV and into newspaper and magazine travel features. And also, you will really like working with us — that’s important. As travel PR evolves, so do we.
What makes a client + PR agency relationship work is really no different from what makes any great relationship work. The chemistry has to be there and they have to “get” you – which in this case, is your brand. From there, expectations need to align, cultures should fit…and the vision for success ought to be the same. Especially in public relations. We consider ourselves part of your team and an extension of your brand.
JMCPR’s sweet spot is travel PR and hospitality PR. Our team specializes in PR for tourism, resort, real estate development, food & beverage and lifestyle clients because we have tremendous depth of experience in these industries. We have the necessary expertise to design a strategic plan tailored to achieve your objectives, and the tenacity to deliver results on time and within budget.
That’s another thing – at JMCPR, we value nothing more than candid conversation and an honest exchange of ideas. This includes transparency around budgets, metrics and timelines. These aren’t sexy topics, but they are vital to achieving results and building trust – and all great relationships are built on trust.
Not quite sure about your budget or what PR can actually do? A “Flash 50” consultation will help evaluate your PR needs and identify potential opportunities for your brand. We do this for global companies, international brands and most importantly, smaller businesses like independent hotels. You’ll understand how JMCPR works and what we can do for you. It’s a lively brainstorm with a seasoned expert - you’ll walk away with new knowledge and insight. Bonus: It’s a way to test the client/agency chemistry like a (really great) first date.
JMCPR also believes great PR successes are built on the following fundamental services:
Strategy-Led PR Plan Development
Effective communication means getting the right message to the right people at the right time – simple enough, right? But not without a strategic plan tailored to achieve your objectives. Our savvy + your story = PR success.
Proactive and Reactive Newsbureau
We know media relations is about relevance and relationships. That’s why we joke about having more press contacts than LinkedIn (kidding, not kidding). We think in headlines to get your story told. And we have thousands of client placements to prove it. Need media training? We do that too.
Writing and Message Development
We are savvy, talented writers and develop press materials and editorial content that is compelling, topical and newsworthy. Writers value that we ask ourselves “What’s the Story?” and reach out with relevant, timely story ideas.
Meaningful Media Meetings
In this digital age, we believe in the value of in-person connections and newsworthy press events. And we’ve achieved significant success with virtual media engagements nationally and in key markets. We’ll help boost your news to the next level.
Promotions and Partnership Development
With our wide and diverse network of contacts, we develop opportunities with like-minded partners that attract the “right” attention to reach your target market – from media brands to retail stores and entertainment properties.
Crisis Communications
Crises can strike at any moment, creating reverberations that last long after the initial hit. We are adept at preparing for, responding to and managing crises in the short- and long-term.
Wherever You Go, There We Are: JMCPR is based in Manhattan with PR teams across the U.S. – including Los Angeles, South Florida and North Carolina. We are resourceful and collaborative when expanded capabilities are needed for client work, events or any other activities.